A lot can change in a few years.
While cigarettes and other tobacco products remain a familiar sight, people — especially younger people — are becoming more health-conscious and want cleaner alternatives. Tighter restrictions limit smoking in public places. Smoking is simply less socially acceptable than it was.
This perfect storm is contributing to lower sales and even thinner profit margins.
While this shift presents a unique challenge for smoke shops, it’s also an opportunity. Shop owners can provide a wide variety of tobacco products to their customers, from e-cigarettes and cigars to heated tobacco and vapes.
This article highlights the many ways smoke shop owners can boost tobacco sales and build a loyal customer base. We’ll also show you how to implement and track these ideas so you can confidently grow your business.
Your smoke shop is unique, and your customers have specific preferences. The strategies that work for a high-end cigar lounge might not work for a small town tobacco shop. It’s crucial to tailor these ideas to your audience. Here’s how:
To pull this together, lean on your point of sale (POS) system. A smoke shop-specific POS system can track sales trends, manage complex inventory, and help create promotions and loyalty programs based on customer feedback and preferences.
These smoke shop ideas are almost immediately actionable. Put your best foot forward by setting up your store well and training your staff to provide great customer service.
Your product selection should represent your ideal customer base while catering to the wider public. For example, if your customers love vapes, your main display should be stocked with the most popular vapes and accessories.
You can also stock popular cigarette brands, have a humidor stocked with premium cigars, and have a dedicated pipe tobacco display. Set up your store so that your most popular products are front and center, but make room for other products to maximize your space.
Related Read: Smoke Shop Product List: 23 Products Every Smoke Shop Needs
Once you have your store set up to maximize sales, look to your team.
Train your staff to be knowledgeable about different tobacco products and brands. If premium cigars are your most popular product, they should be able to answer customer questions about flavor profiles, strengths, and even proper cigar storage.
Encourage your staff to go beyond processing transactions. People love a personal touch. Your staff could offer personalized recommendations based on purchase history or encourage impulse purchases — a limited-edition ashtray, for example.
Exceptional service lives long in the memory of your customers. They’ll want to return and also encourage others to shop with you.
A smoke shop POS system with integrated loyalty features is a must-have. Marketing doesn’t have to cost an arm and a leg. Focus on the channels you have available to reach new customers and engage existing ones. Start with a loyalty program that could involve:
Related Read: How To Manage a Tobacco Loyalty Program for Your Store
The loyalty program you choose has to make sense for your store. Stay connected to loyalty program members through emails that offer exclusive access to new products and events.
In-store events are a chance to showcase your expertise and create excitement around your products. Here are some ideas:
Get creative and use your POS system to analyze your events. You can see which products sold well during and after your events and send out surveys to see if your customers enjoyed them.
Thinking beyond tobacco, what else would customers want to buy? Try stocking complementary products such as:
Offering complementary accessories increases impulse purchases. When customers need essentials like lighters, matches, and rolling papers, they’ll think of your smoke shop.
Related Read: [ANSWERED]: How Profitable Is a Smoke Shop?
A clean, organized shop is essential. Customers should be able to navigate your store and find the products they’re looking for.
Create visually appealing displays that showcase your tobacco products. Clear signage and well-lit shelves help catch the eye. Think about how you display your products, too. Get detailed — down to the design of your wall units. Make sure they’re well-lit and showcase your products.
If you have space, consider creating a comfortable lounge area for customers to sit and relax. Look to Pinterest for design ideas. You want a clutter-free space, but not too clean so there’s no atmosphere.
Related Read: Maximize Your Layout: Smoke Shop Design Ideas To Try in 2024
We’ve explored a range of ideas to boost sales:
Now, it’s time to put these ideas into action. Your POS system can help manage and track these strategies — if it’s the right POS. A smoke shop POS should cater to your specific needs. Cigars POS provides smoke shop owners with a POS system that:
…and more. See Cigars POS in action today by scheduling a demo with our smoke shop experts.