One of the biggest perks of small business ownership is the opportunity to build lasting relationships with your customers.
In your smoke shop, your repeat customers are probably your favorites. They rely on you to provide the highest quality tobacco products, and they trust your expert recommendations.
While bonding with your customers over a shared passion for tobacco is rewarding, it’s also critical for your smoke shop’s financial success. In fact, 65 percent of your small business’ sales will come from repeat customers.
That’s why you need a tobacco loyalty program to keep your customers returning to your smoke shop again and again. A tobacco loyalty program allows you to offer special perks and rewards points to generate repeat business, boost customer satisfaction, and encourage them to spend more at your smoke shop.
Let’s explore the four best benefits of implementing a tobacco loyalty program in your smoke shop.
1. Generate Repeat Business
The number one goal of a tobacco loyalty program is to turn your smoke shop’s one-time shoppers into repeat customers.
Through a loyalty program, you incentivize your customers to choose your smoke shop each time they need to stock up on their tobacco essentials by offering rewards points, exclusive discounts, and special perks.
A tobacco loyalty program builds a strong base of loyal customers who are willing to visit your smoke shop more often — and it gives them a reason to choose your small business over the competition, solidifying you as the sole provider of their favorite tobacco products.
2. Boost Sales
If your customers feel like they’re getting more for their dollar at your smoke shop, they’ll be willing to spend more each time they shop with you.
By promising rewards points and extra savings, a tobacco loyalty program gives your customers a compelling reason to visit your smoke shop more often and to spend more per visit. They’ll want to come back over and over again to rack up rewards points and redeem them, sparking a sales-boosting cycle for your small business.
The way you structure your tobacco loyalty program can keep the sales flowing in. Your point of sale (POS) system should allow you to tailor your loyalty program to your smoke shop’s unique customer base. For example, you could implement a simple points-based loyalty program that allows your customers to earn points when they make a purchase and redeem them for special discounts or other perks.
Tiered membership is another way to structure your loyalty program. Tiered programs allow you to create levels of loyalty that customers can earn by spending a certain amount throughout their membership. Each level comes with exclusive benefits, like higher point earnings, free gifts, or special promotions.
However you choose to implement your tobacco loyalty program, it will be a great tool for increasing the average amount your customers spend when they visit your smoke shop.
3. Increase Customer Engagement
One useful benefit of a tobacco loyalty program is that it gives you a way to stay connected with your customers.
When a customer enrolls in your loyalty program, your POS system will prompt you to enter contact information, like their phone number or email address. This means that you now have a way to stay in touch with these customers and inform them about new product arrivals, promotions, and upcoming events happening in your smoke shop.
To fully take advantage of this benefit, make sure your POS system includes text message and email integrations that allow you to send communications to your enrolled customer loyalty members.
4. Learn More About Your Customers
A tobacco loyalty program offers you critical insights into your customers’ needs, habits, and preferences.
Once a customer has enrolled in your loyalty program, your POS system will automatically associate their purchases with their individual profile. This feature enables you to provide excellent service to your loyal customers, since you can easily look up their past purchases and make more tailored recommendations — but it also helps you track trends in your customers’ buying habits.
For example, your POS system will show which products your most loyal customers prefer, when they usually stop by your smoke shop, and how much your loyalty program members spend on average when they make a purchase.
This information will help you tailor your smoke shop’s operations and inventory to exactly what your customers want, boosting their overall satisfaction and increasing your sales.
How To Implement a Tobacco Loyalty Program
A tobacco loyalty program can be a game changer for your smoke shop, helping you on your journey to nurture a loyal customer base, make more sales, and stay connected with your customers.
To get the most out of this sales-boosting tool, you need a powerful point of sale system equipped with a built-in tobacco loyalty program. The right smoke shop POS system will make managing your loyalty program effortless. Your system should make it easy to enroll shoppers, automatically track their points, and provide detailed reports to help you better understand your customer base.
If you’re ready to stand out from the competition with a tobacco loyalty program, schedule a personalized demo of Cigars POS today.
