In the competitive vape industry, it's crucial to continually entice your customers with attractive vape promotions. And given the rapid increase in vaping trends, it's no surprise that vape store owners are constantly on the hunt for new ways to grow and differentiate themselves from the competition.
One of the most effective ways to achieve this is? Running lucrative vape promotions that not only attract customers, but also increase sales. Offering irresistible deals can bring in new customers, encourage old ones to return, increase your average ticket size, and ultimately boost your business' bottom line.
We understand that every vape store owner is always on the lookout for fresh promotion ideas — which is why we’ve compiled a list of innovative vape promotions that will set your vape store’s sales on fire.
1. Product Launch Parties
Nothing gets customers in the door quite like the launch of a new product. Offering exclusive discounts on newly-released vape tools or flavors can stir excitement and improve store foot traffic.
If you’re looking to add even more pizzazz to your product launch party, consider the time of the year. From national holidays to changing seasons, the possibilities for seasonal promotions are endless. These set times represent guaranteed high footfall periods, allowing you to capitalize on your event.
Wondering how to spread the word regarding novel products? Don’t forget to engage with your customers via social media. Consider hosting giveaways to increase your online visibility — these may be steeply discounted products or complimentary items for the lucky winner.
2. Bundle Deals
Offering a vape mod, coil, e-liquid, and charger bundled together at a discounted rate is a classic promotional strategy that always works. It can help speed up the checkout process and manage inventory more efficiently (need to clear out old stock, anyone?) — all while increasing sales.
A large variety of products can be used for these bundles, including tanks, batteries, and other accessories. These bundles can appeal to both beginner vapers looking for a comprehensive starter setup, as well as experienced users wanting to try new products or brands.
3. Happy Hour Sales
This concept — borrowed from restaurants and bars — works wonders in the vape shop world, too. Offering certain items with a significant discount during specific hours of the day can boost your slower hours. Happy hour sales are a great marketing strategy to attract new customers, make existing customers feel valued, and increase sales during slower periods of the day.
Remember: Clarify the terms and conditions of the sale, such as whether all products are included in the sale, the exact hours it lasts, and whether there's a limit to how much you can buy.
4. Loyalty Programs
A customer loyalty program rewards repeat customers for their loyalty to your shop. The concept is simple — the more they buy, the more points they get. Then, these points can be translated into discounts or special offers. Customer loyalty programs can also be a great way to gather valuable customer data and feedback. You can use this data to target your marketing strategy. To add a special touch, you can even offer personalized deals for birthdays or anniversaries of customers enrolled in your loyalty program.
Intimidated by the prospect of implementing your own loyalty program? No worries. Many vape point of sale (POS) systems, such as Cigars POS, offer built-in customer loyalty features that are intuitive and flexible.
5. Trade-In Offers
Allow customers to exchange their old vape device for a new one at a discounted price. Such offers circulate your inventory and make customers feel they are getting added value.
Trade-in offers are a great way for stores to maintain customer loyalty, increase sales, and offer pre-owned options for other customers. It’s also environmentally friendly: This practice helps reduce electronic waste produced by vaping devices.
Vape Promotions and Your Smoke Shop
The world of retail vaping is bustling with opportunity. With strategic vape promotions, you can charge ahead of your competition, carve out a niche community of loyal customers, and elevate your business to new heights of success.
Though implementing new deals can be intimidating, running vape promotions doesn’t have to be a struggle for your small business. With a reliable POS system like Cigars POS, it becomes easy to manage, track and refine your promotions — driving more foot traffic, boosting sales, and ultimately, growing your business.
Remember: The key is to offer the right promotion, to the right customer, at the right time. Cigars POS helps you do just that. Schedule your demo today!
